A growing appetite for video-on-demand (VoD) libraries and customizable widgets that are accessible through TV sets will pave the way for adoption of such enhanced video services in the US, according to a recent report from Parks Associates. (more…)
Growing Interest in Widgets, Web-TV Features Drives US Adoption
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Six in 10 Women Claim Financial Independence
Nearly six in ten (58%) women across 12 countries believe themselves to be financially independent, and the highest percentage of financially autonomous women are in France, according to a survey conducted by Synovate. (more…)
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CMO Survey: Traditional Branding is ‘Broken’
An overwhelming majority (87%) of US CMOs and marketing managers believe that branding initiatives need to be more flexible today than in the past, and 63% think traditional brand positioning and advertising are losing their effectiveness and are “broken,” according to a survey from the Verse Group and Jupiter Research. (more…)
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Top 10 Sports Websites – January 2009
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million US internet users. Hitwise measures more than 1 million unique websites on a daily basis, including sub-domains of larger websites. Hitwise categorizes websites into industries on the basis of subject matter and content, as well as market orientation and competitive context. The market share of visits percentage does not include traffic for all sub-domains of certain websites that could be reported on separately.
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Top 10 House and Garden Websites – January 2009
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million US internet users. Hitwise measures more than 1 million unique websites on a daily basis, including sub-domains of larger websites. Hitwise categorizes websites into industries on the basis of subject matter and content, as well as market orientation and competitive context. The market share of visits percentage does not include traffic for all sub-domains of certain websites that could be reported on separately.
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YouTube Tops 100M Viewers, Fuels 15% Online Video Jump
Led by a strong surge in YouTube viewers, internet users in the US viewed 14.8 billion online videos during January, up 4% from December 2008, according to data from comScore Video Metrix. (more…)
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Global Smartphones to Hit 300M by 2013
Approximately 23% of all new mobile phones will be smartphones by 2013, up from 13% in 2008, according to data from Juniper Research, which reports that smartphones continue to account for a growing proportion of mobile phones sold worldwide and are poised to sustain the performance of major hardware manufacturers throughout the recession. (more…)
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Reluctant Shoppers Increase Due Diligence
Nearly half of all online shoppers (48%) plan to spend less this year, but a majority of those who are reluctant to make certain purchases (61%) are more apt to be positively influenced by online shopping resources such as consumer reviews, according to a new study from Bazaarvoice and richrelevance, conducted by JupiterResearch. (more…)
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SocNet Ads Not Relevant to 81% of Millennials
Though an overwhelming majority (84%) of Millennial internet users notice ads on social networks, only 19% find them relevant, and 36% claim they never to click on them, according to research from the Participatory Marketing Network and Pace University’s Lubin School of Business’ Interactive and Direct Marketing Lab. (more…)
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Top 10 Health & Medical Information Websites – February 2009
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million US internet users. Hitwise measures more than 1 million unique websites on a daily basis, including sub-domains of larger websites. Hitwise categorizes websites into industries on the basis of subject matter and content, as well as market orientation and competitive context. The market share of visits percentage does not include traffic for all sub-domains of certain websites that could be reported on separately.
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Top 10 House and Garden Websites – February 2009
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million US internet users. Hitwise measures more than 1 million unique websites on a daily basis, including sub-domains of larger websites. Hitwise categorizes websites into industries on the basis of subject matter and content, as well as market orientation and competitive context. The market share of visits percentage does not include traffic for all sub-domains of certain websites that could be reported on separately.
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Senior Execs’ Home Tech Use Growing
Though 20% of senior executives say they only use technology because they have to at work, 55% consider themselves to be tech savvy, and a growing number are increasingly using and enjoying many forms of technology at home as well, according to a study by the Financial Times and Doremus. (more…)
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Tanking Savings Force 60% of Working Seniors to Delay Retirement
Six-in-ten American workers (60% ) over age 60 say they are postponing their retirement because of the negative impact of the financial crisis on their long-term savings, according to a survey by CareerBuilder.com. (more…)
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Search Queries with 8+ Words Continue to Rise
The use of keyword searches that are eight or more words long increased 20% in the period between February 2008 and February 2009, and search queries averaging five to more than eight words have increased 9%, according to data from Hitwise, which reports an overall trend toward longer searches at the major search engines. (more…)
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Optimistic CMOs: Budgets & Jobs Stable, Need More Digital Focus
Global top marketers report that their budgets and staffs are holding up fairly well despite the recession, but they are feeling more pressure to sharpen their focus, grow market share, show ROI and prepare their organizations to meet digital marketing and measurement challenges, according to a new report from the Chief Marketing Officer (CMO) Council. (more…)
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Top 10 Site Genres by Image-Based Impressions – February 2009
Note: Nielsen Online, AdRelevance service uses a proprietary methodology for estimating online advertising expenditures and only takes into account image-based technologies and advertising sold per CPM. Data does not reflect house advertising activity, strategic partnerships between publishers and advertisers, or text units, compound image/text ads, paid search, sponsorships, email, units contained within applications (e.g., messengers and pre-rolls) or performance based advertising.
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Top 10 Entertainment Online Advertisers by Image-Based Impressions – February 2009
Note: Nielsen Online, AdRelevance service uses a proprietary methodology for estimating online advertising expenditures and only takes into account image-based technologies and advertising sold per CPM. Data does not reflect house advertising activity, strategic partnerships between publishers and advertisers, or text units, compound image/text ads, paid search, sponsorships, email, units contained within applications (e.g., messengers and pre-rolls) or performance based advertising.
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Top 10 Broadcast Media Websites – February 2009
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million US internet users. Hitwise measures more than 1 million unique websites on a daily basis, including sub-domains of larger websites. Hitwise categorizes websites into industries on the basis of subject matter and content, as well as market orientation and competitive context. The market share of visits percentage does not include traffic for all sub-domains of certain websites that could be reported on separately.
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US Workers Place Bets in Unusual Office Pools
The annual NCAA Basketball Tournament kicks into high gear this week in the US, and nearly one-fifth (18%) of American workers say they have participated in “March Madness” office betting pools, according to a survey from CareerBuilder.com, conducted by Harris Interactive. (more…)
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Stock Website Visits Increase 19% in February
As anxious Americans continue to fret about their financial portfolios, the number of US visits to the Stocks and Shares category of websites rose 19% in February 2009 compared with the same period last year, according to data from Hitwise, which said the category accounted for 1.11% of all US internet visits during the month. (more…)
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